Get a preview of what our PPC and SEO services include below:

Dedicated team

Meet your dedicated team, which includes:

• Account manager
• PPC specialists in Google Ads, Microsoft Advertising, Facebook Advertising, and more
• SEO specialists
• Advertising and SEO content copywriters
• Display ad designers
• Conversion rate optimization (CRO) specialists

Besides this dedicated team, you’ll also have access to:

• Web developers
• Web designers
• Business consultants
• And more

With our PPC and SEO company, you get the experts you need. So, say goodbye to finding freelancers, vetting contractors, and researching supporting agencies, and say hello to an all-in-one solution.

Audit

Knowledge is power, so our services begin with an in-depth audit that evaluates your:

• PPC
  • Account structure
  • Ad campaigns
  • Ad groups
  • Audience and keyword targeting
  • Bids
  • Ad assets, like copy, display ads, and landing pages
  • And more
• SEO
  • On-page
  • Off-page
  • Technical
  • Content
  • And more

Based on this audit, your team can determine your campaigns’:

• Strengths
• Weaknesses
• Opportunities

If any errors surfaced from the audit, your SEO and PPC experts can prioritize which issues to fix first.

Competitor analysis

Besides your PPC and SEO, we also look at your competition’s PPC and SEO. Here, we’ll evaluate:

• PPC
  • Where your competitors advertise
  • What your competitors advertise
  • Where your competitors send users (i.e. their landing pages)
  • How your competitors target ads
  • And more
• SEO
  • How your competition generates backlinks
  • Where your competition ranks for relevant keywords
  • Whether your competitors practice SEO
  • How your SEO competitors differ from your direct competitors
  • And more

From this data, our team can build the basis for an effective advertising and SEO strategy for your business.

Custom strategy

Together, your team will work with your in-house team to develop a custom strategy based on your:

• Business model
• Industry
• Short- and long-term goals
• Target audience

From working on hundreds of campaigns across industries, our team can bring expert insights, fresh perspectives, and more to your pay-per-click and SEO strategy. The result? From the bottom up, your strategy is built for success — even in challenging markets and changing economic conditions.

Diverse ad networks

With our pay-per-click company, you’ll get access to diverse ad networks, including:

• Google Ads
• Microsoft Advertising
• Facebook Advertising
• And more

If you’re looking to advertise on social media networks like Facebook, Instagram, LinkedIn, Pinterest, and TikTok, we maintain a dedicated social media advertising team to lead these types of PPC campaigns. Just contact us to learn more!

P.S. We’re a Premier Google Partner — a designation reserved for the top 3% of Google Partner agencies!

Multiple ad formats

With our PPC advertising services, you’ll also have access to multiple ad formats, like:

• Text
• Display
• Video

And guess what?

You don’t have to worry about creating the assets for display or video ads. With our in-house team of graphic designers and videographers, we can develop these ads for you so you can launch (and start driving sales from) these campaigns sooner.

Bid management

Your PPC plan will also include proactive bid management to:

• Optimize your ad spend
• Decrease your wasted ad spend
• Minimize your cost-per-click (CPC)
• Adapt your strategy based on seasonality and other factors

With this approach, you can focus more on the internal projects that need your attention and less on the dashboards in Google Ads or Microsoft Advertising. If you’re curious, you’ll have full ownership of your ad accounts and can log in anytime.

SEO optimizations

Your dedicated team will manage your SEO optimizations, too, spanning:

• On-page SEO
• Off-page SEO
• Technical SEO
• SEO content

Reporting

You’ll also receive regular reports that document your:

• Overall PPC performance
• Averages like CPC and return on ad spend (ROAS)
• Overall SEO performance
• Organic visibility, like rankings and traffic, for key URLs
• Progress towards short- and long-term company goals

In addition to reporting, you’ll receive regular updates on our work, so you’re always in the loop.

Businesses choose our SEO and PPC agency for a few reasons, including:

• Custom strategies
• Decades of experience
• Industry-leading team
• Measurable results
• Transparent communication and reporting
• Turnkey pay-per-click solution

Essentially, we provide our clients with a worry-free, effective solution to PPC and SEO.

PPC and SEO services are professional services an agency, consultant, or SEO companies provide to develop, implement, and manage a company’s pay-per-click ads and search engine optimization efforts.

PPC and SEO service prices vary and depend on your ad spend, service provider, and goals.

Typically, PPC pricing is a percentage of your ad spend vs. a flat rate fee. For example, if your ad spend is $5000 to $10,000 per month, an agency might charge 5% of your ad spend. For the most accurate PPC pricing, request a custom quote.

In comparison, SEO pricing is usually a flat-rate fee. On average, companies invest $1500 to $5000 per month.

Bundling SEO and PPC services together can result in lower costs, as agencies will usually provide some sort of discount for bundling.

Businesses use SEO and PPC management services for a few reasons, including the following:

• Improve performance
• Increase return on ad spend
• Save time
• Align campaigns
• Get expert advice
• Access specialized software
• And more

For a deeper dive into the performance and impact of PPC campaigns, check out our page on PPC statistics.

If you’re struggling with results or time, consider getting the help of a reputable SEO and PPC agency.

The difference between pay-per-click services and search engine marketing (SEM) services is PPC services focus on pay-per-click advertising, while SEM services focus on search engine advertising. Unlike SEM ads, PPC ads appear in locations other than search results, like on designated websites via banner ads.